European Sales and Marketing

Graduate Programme

Fidelity International offers world class investment solutions and retirement expertise. We are a privately owned, independent company, with the commitment and resources to provide the investment expertise, technology and service innovation needed to help our clients achieve their financial goals. 

We invest over £200 billion globally on behalf of clients in Asia-Pacific, Europe, the Middle East, and South America. Our clients range from pension funds, central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals. Fidelity’s UK Retail and Workplace Investing business manages or administers £80 billion of customers’ assets. The business supports the investment needs of more than one million UK customers across four channels: Personal Investing; Retail Funds; Funds Network and Defined Contribution and Workplace. Joining our European Sales and Marketing programme, you will gain first-hand experience working directly with a variety of our clients across the range of our distribution channels.

Sales and marketing excellence is essential to the continuing growth of our business. Our international sales and marketing teams engage with our clients to develop the right investment, service or product solution for their needs. They also develop campaign story lines for new investment products and services, tell clients about them, both online and at events, and manage relationships to make sure we cater to the different needs of our clients. It’s a varied and fascinating part of Fidelity International. You’ll get to experience it all.

One of the most attractive elements of this two-and-a-half year programme is its international perspective. If you have fluency in a European language, then this is your chance to move around Europe experiencing different offices, projects and business models, building on your communication skills and getting to grips with our global reach. Regardless of your degree discipline, we will teach you the skills and knowledge you need to help you get advanced professional qualifications and expand your skillset.

Fluency in another European language is not essential to join the team but if you do have language ability, you’ll find plenty of opportunity to make the most of it. While you are on rotation abroad, you’ll enjoy full support from our relocation teams and we will ensure that you’re included in any training and networking events both in and outside the UK.

Elin - European Sales and Marketing Graduate Programme
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Programme overview

What you'll be doing

Over two-and-a-half years you will experience different markets, products and practices, building your communication skills and getting to grips with our global reach. The programme’s aim is to expose you to a range of markets, products and practices. Where you work will depend on the languages you speak and the opportunities available at the time. In recent years, we’ve had graduates in Frankfurt, Paris, Milan, Madrid, Dubai, Delhi, Stockholm, Vienna and Luxembourg. You’ll work in clearly defined roles in three rotations, chosen from Sales, Marketing, Product Management and Development and Competitor and Fund Analysis. 

We’ll help you select the rotations that match your skills, interests and ambitions as closely as possible. You’ll have the opportunity to learn the sales support side of our business and gain exposure to clients, or you could see yourself working directly with advertising agencies on the marketing side of our business to build your creative flair. During your rotation you may also work directly with our Investment Directors and Portfolio Managers to build your technical and product knowledge or gain exposure to senior management through redesigning Fidelity’s institutional website for some of our biggest clients. 

Who we look for

Ideally, you’ll be bilingual – even better multi-lingual, but language and communication skills aside, you will have the ability to build your network with individuals from a range of business cultures and backgrounds. You must be confident, enthusiastic and articulate enough to shine in front of clients, particularly when presenting. You’ll also have the analytical skills to understand product performance and ideas to develop both new and existing markets.You will need to have high grades at A level and achieved (or be on track for) a 2:1. Finally, you’ll have the learning agility and intellectual curiosity to get up to speed in your rotation quickly and leave a legacy before you rotate again. 

Please be advised that for our 2017 programme, we have a particular business requirement for native/fluent German speakers with fluency also in English.

Your training and development

We invest a lot in our graduates. As well as enhancing your language and communication skills, we will support you as you work towards relevant professional qualifications starting with the Investment Operations Certificate (IOC) exams in your first few weeks of Induction. In your first year, you will complete the Investment Management Certificate (IMC) and in your second year, you will have the opportunity to study towards the CFA or a marketing related diploma.


Get a unique insight into what we do, and how we do it, by attending one of our events. View our events calendar here.


Day in the life

How we make it happen

Through outstanding investment solutions and world class customer support, we do the utmost to help our clients achieve their financial goals. As part of that, we’re always on the lookout for new business opportunities, ways to refresh our investment product offering, as well as for prospective new clients to invest – something that calls for the expertise of a variety of teams across a number of stages. It’s the combination of their specialist knowledge that makes it all happen.

Use our interactive game to learn more about each step in the process

Click on PLAY THE GAME to start, and then rearrange the steps into the right order. We’ve done the first one for you, but you can click on a step to read more about it and then drag it to where you think it fits into our process. If you want to jump straight to the answers, then just click on WATCH THE PROCESS. Good luck!

You scored


Test your knowledge by ordering each step one through to eight on the right. You’ll get two chances to score eight out of eight.

If you’re interested in a particular part of the process, you can click through to view the related graduate programme or internship.


Business opportunity identified

Fidelity is always looking for new business opportunities and we go about it in two ways. If we have the investment capability to launch a new product, we look to our Investment Team to determine how it could be worked into a new product. On the other side of things, our Sales and Marketing team speak to clients; listen to their requirements and spot gaps in the market place for a new product.

If this part of the process interests you, find out more about our Sales and Marketing or Business Management graduate programmes.

New fund designed, approved and created on system

Once an opportunity has been identified by the Sales or Investment teams, the Product Development team will progress its potential launch by analysing the competitive market, assessing its asset gathering potential and pulling together a business case for submission to the product review group. Once the new fund has been reviewed and formally approved by the product review group, it's set up on the Fidelity accounting system and in every country and currency that it wants to invest in.

If this part of the process interests you, find out more about our Business Management and Operational Management graduate programmes.

Fund launched with marketing campaign

With the new fund secured, we'll look to the Sales and Marketing team to launch it into market through as many channels as possible. That might include traditional advertising like specialist financial and general publications, mail shots to existing clients, poster campaigns, conference presentations and direct sales pitches. But we'll also make the most of new media and social networking platforms like Facebook, Twitter and various websites and blogs in order to reach the widest audience possible.

If this part of the process interests you, find out more about our Sales and Marketing or Business Management graduate programmes.

New client decides to invest in fund

As a result of our wide spread Sales and Marketing activity, a client will decide to invest in the new product. To do that means contacting our Customer Contact Centre and giving instructions on how much is to be invested and in which funds. Similarly, if a client wishes to redeem their holdings and withdraw their cash, they also call to speak to our Client Services teams. As often the only members of staff that a private investor will ever talk to, our Client Services teams are critical to our operation.

If this part of the process interests you, find out more about our Sales and Marketing graduate programme.

Customer account set up and checks completed

Before a new client can place a deal with Fidelity, our Accounts team need to set them up on our systems - allowing us to record their investment in the funds they wish to buy and account for the cash that they send us. It's also vital to carry out stringent checks as to where the money is coming from to ensure it is from a bona-fide source - a process carried out by our Anti Money Laundering Team

If this part of the process interests you, find out more about our Operational Management graduate programme.

New client monies invested in fund

Once the client is set up, the Dealing team uses the cash they've invested to buy units in the fund. The units are bought at the NAV (Net Asset Value) price calculated at close the previous working day and based on the value of the assets owned by the fund at that point. As part of our Broker Services, we also charge a one-off initial fee to the client in order to cover the cost of buying the stock in the market.

If this part of the process interests you, find out more about our Equity Research, Fixed Income, Fidelity Solutions graduate programmes.

Fund manager manages the fund

Every morning the Fund Manager gets a cash flow report. It's up to the Portfolio Services Group to make sure that new client money is invested promptly and that there is enough cash in the fund to pay clients if they want to redeem their existing holding in a fund. From there, the Fund Manager draws on insight provided by our in-house team of Research Analysts to decide which stocks to invest the client money in, or which to sell. It's then down to the Traders to take the stock purchases and sales transactions to market where funds are bought or sold at a Net Asset Value (NAV) price - a price calculated by our Accounting team based on the value of the assets owned by each fund.

If this part of the process interests you, find more out about:

Fund performance calculated and fees charged

The performance of the fund is calculated on a daily basis by our Investment Statistics group. They monitor a fund's long-term performance compared to both its Index and similar funds run by competitors. Each fund is charged an annual management fee that's taken from the total assets owned by the fund so that all clients invested in the fund are charged equally.

If this part of the process interests you, find out more about our Business Management graduate programme.

Recruitment process


For this programme, you will firstly be required to take an online test that assesses your numerical reasoning skills. If successful, you will go on to take a Situational Judgement Test (SJT) and then the Occupational Personality Questionnaire (OPQ). Make it through to the assessment centre and we’ll observe you against further competencies required to perform in the role.

You can only progress to the next stage of the application and recruitment process if you pass the relevant benchmark for each test, so take the tests seriously and make sure you are prepared by practising these tests here


This is your first chance to impress us. Start by researching our business and the programmes you’re interested in. Why do you want to work at Fidelity, and why you have picked a particular programme? Find out about our clients, services and competitors. Watch our video profiles. Use this site to see which programmes are best suited to your skills. 

As well as background questions, our application form has specific motivation and competency sections which require further thought around the business area you’re applying to. Give it your undivided attention and complete it accurately and in full. You don’t have to do it all in one go – you can save and log in as many times as you want with your username and password.

Please note: We recommend that you apply early for all programmes. If application numbers are high, we may decide to bring the application deadline forward.


If your application is successful, we’ll ask you to sit a competency-based motivational telephone interview. Lasting 30-45 minutes, it will be carried out by a member of our HR campus recruitment or business teams. We’ll be looking to find out why you chose your specific business area (and us), as well as uncovering a bit more about your background and skills, and how you use these day to day.

We’ll ask you specifically about skills relating to the role, so be sure to re-read the requirements of your chosen programme. It’s worth having a copy of your application to hand for reference too. And be ready to talk about topical financial news issues.


Impress us in your telephone interview and you will quickly know whether you've made it to the assessment centre. The location and exact format is tailored to your chosen business area but your assessment will involve a mix of business and motivational interviews, a group exercise, a presentation and a business case study exercise.

During the day, you’ll also get to meet the business team, senior managers and current graduates who’ll give you a real feel for what it’s like to work for us. This is also your chance to decide if we’re the right company for you, so use it to gain as much information as you can.


For certain programmes, candidates who stand out at the assessment centre will be invited to a final round interview. This will be a less structured interview, normally conducted by the graduate programme’s Business Sponsor and HR. They will be looking to find out more about what makes you tick, and delve deeper into your performance at the assessment centre. This is your final chance to shine, so prepare well!


If you’re successful at the assessment centre, or final interview, we’ll offer you a place on our graduate programme. You’ll have two weeks from the day you receive your offer to make a decision. We know you’ll have many questions at this stage and the Campus Recruitment Team will be on hand to guide you. We can even assign you a current graduate as a buddy to help with your decision making. Having gone through the process previously, they’ll be well-placed to answer questions and offer advice. Plus they’ll continue to be on hand to support you on your first day and beyond.


Applications close Wednesday 30th November 2016.